ABOUT US
We are an independent jewelry brand based in Brooklyn that specializes in creating timeless pieces with a modern twist. Every design is crafted to last a lifetime—carrying stories that can be shared for generations.Our mission is to keep the art of hand-craftsmanship alive by working with local artisans: including third generation goldsmiths and silversmiths with over 50 years of experience.We hold ourselves to the highest standards in sourcing quality materials and maintaining ethical practices. Each piece is made with intention, reflecting individuality, not conformity. We believe in creating pieces that compliment and elevate your style, allowing you to feel comfortable in your skin.Wahidon jewelry is for those who aren’t looking to fit in. It's for those who stand out unapologetically.
FROM A SKETCH
It all begins with pen and paper — a quiet nod to tradition, where ideas first find their shape in the most timeless way. In a world driven by speed and digital tools, there’s something deeply personal and grounding about starting from a blank page. It’s the rawest form of creation: the moment where imagination meets intention. This is where the untouchable becomes tangible. Where abstract emotions, dreams, and ideas — once held quietly within — find life and presence. The process isn't just about design or illustration; it’s about manifesting something honest, something that carries a part of you. It’s a ritual of creation that respects the past while shaping the future, one stroke at a time.
TO A WAX FORM
The wax carving process is an ancient technique that dates back over 6,000 years. It begins with a hand-drawn sketch, which is carefully transformed into a three-dimensional wax model. This step is one of the most crucial in bringing any creation to life, as it sets the foundation for the final form. Wax carving not only preserves the integrity of this time-honored craft, but also embraces the beauty of natural imperfections. Each piece carries a sense of history, keeping the tradition alive through meticulous detail and timeless expression.
TO LOST-WAX CASTING
Lost-wax casting is a traditional metal casting technique that can be done in a variety of metals, such as gold, silver, brass, or bronze. The process begins by creating an original model or pattern, which is used to produce a “master” model. This master is carefully cleaned and polished, then used to create a rubber mold. Once the wax version is ready, it goes through the final stages: casting into the chosen metal, followed by cleaning, polishing, and stone setting if needed. All finishing is done by hand. We proudly use only recycled metals and work closely with trusted casting houses to ensure both quality and sustainability in every piece.